Must A Aspiring Content Creator Friend Stop Exploiting Me for Content?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her social media – it feels like a jumpscare.

My best friend of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I get vicarious awkwardness. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but she is trying to be. She creates vlogs about living in our city, her daily routine, and her styling career. Her content is good, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while dining, or simply tagging along. Later, I appear on her Instagram later, and it pops up like a surprise: I’ll have bare-faced, making a strange expression or photographed while eating. It’s uncomfortable.

She also anticipates that I will to film her at inopportune moments. Often I’ll be talking to someone else, or we're simply spending time in the street. The dynamic feels like our bond has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I invest helping her create material.

I appreciate that she has helped me with my design career, but I resist our friendship to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me laughing with another. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also desire to experience it without being filmed, altered, or posted for an audience. I am not a prop for her Instagram.

The Defence: Marielle

I want Beth to see that the creations we make together can get us a foot in the door.

I love creating videos. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online enables me to express myself and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on TikTok who pull off that aesthetic of informal, self-made film-making.

Creating content is my version of engaging with life: observing the details, sharing them with an viewership that appreciates the craft behind it. It's never my aim to make Beth uneasy. Taking her to professional gatherings was my way of sharing opportunities, giving her a chance to experience exclusive moments that could help her career in design too. That isn't leverage, it's simply being realistic.

I’d still take her to these events even if she didn’t help me, but I want her to see what the work we create together can get us: a foot in the door. I understand not everyone likes being filmed, but often spontaneity is what makes material authentic. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my personal videographer, but friends help each other in minor capacities. My assumption was filming a clip now and then would be fun for her. Creativity thrives in collaboration, and having Beth around makes projects energetic and pleasurable. I never force her to participate in anything, and I’d never intentionally humiliate her. But creating content jointly sometimes is part of how I record our shared experiences.

I value our friendship deeply and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like asking before filming, and avoiding angles that might make her uncomfortable.

This is not about control, it’s about expressing my perspective while still respecting hers. Clearly making content is not a replacement for real connection: it’s just part of how I experience life and I want her to be involved in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and Beth when they are out together?

Nothing is more excruciating than having a friend film you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance every time, even if they have helped previously. While she enjoys shooting, that doesn't imply everyone around her is content. She must to respect Beth’s personal space.
Another reader, 26

She may enjoy producing videos and showing off her life online, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Foster some real memories, where genuine feelings are preserved, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Both seem confused as to what’s reasonable. The answer lies not in trying to change one another, but in each setting defined limits around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their friendship?

Deborah Foley
Deborah Foley

Elara Vance is a seasoned journalist with over a decade of experience in investigative reporting and editorial writing.