This Corporate Battle For CNN Shows The Extent to Which Broken American Media Now Is.
Late Thursday, amid swirling speculation about an incident at Brown University, the network's Kaitlan Collins took to social media, noting the confusion and guiding the public to her channel's 9pm newscast.
Although the network is hardly a perfect news source, her message seemed accurate to many. It remains one of the organizations where there exists fact-based and mostly reliable reporting – particularly during fast-moving events such as the one developing close to a New Hampshire storage facility.
A Precarious Situation During a High-Stakes Struggle
But CNN, now four and a half decades old, finds itself in a precarious state as two huge media conglomerates battle over ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the future of CNN has turned into a high-risk game of mergers and acquisitions, rather than as a question of what helps the information-seeking public.
“This is yet another example of the fundamental flaws with origins in decades of governmental choices,” said Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.
The conjecture about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a more important point.
“It is often framed as a financial tale with key players as the central actors, but there is hardly any discussion of the societal benefit,” Pickard added.
The Complicating Element: Donald Trump
The CNN scenario is complicated by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” adversary.
Remember the shouts of “CNN sucks!” at Trump's rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.
Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will insulate him from journalistic oversight. That is part of why he seems to favor Paramount Skydance, which has made a unsolicited offer.
Trump has reason to prefer that suitor more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently appointed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that venerable news network.
A Possibility of More Turmoil
Significantly, if Netflix is successful, CNN and other cable outlets would first be spun off into a independent unit. That would be a welcome development to many at the network, but it’s far from a safe harbor. That structure could pave the way for CNN for yet another acquisition. There is no finish line.
In the view of Timothy Wu, a lot of this is illegal, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should block both deals.
“Each proposed deal would be harmful to the country, and both should be opposed by the government,” Wu recently wrote.
The Fundamental Issue and a Way Ahead
Whatever happens in this situation, the larger issue remains.
“What we have now is a profoundly structure that undermines democracy, but we must resist a sense of powerlessness,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to foster this profit-obsessed monster, and different policy decisions can address it.
Can reform occur in an era where the top communications regulator will not confirm that the agency is independent? Reform is a distant prospect now, but that should not imply it will never happen.
Policies that bolster independent news organizations, reinforce local journalism, finance public media, and outlaw the consolidation of media power in too few hands are not only possible – they are vital for a functioning democracy.
When it comes to media ownership, bigger isn’t better. And news organizations like CNN cannot be pawns in the newest merger game.